Drive immediate retail velocity across 2,000 Walmart locations.
CRWD activates real consumers to purchase, review, and engage with products at scale. For ROGUE's Walmart launch, we'll mobilize our nationwide consumer network to drive verified sell-through across 2,000 Walmart stores.
Four outcomes. Measured down to the receipt.
From recruitment to receipt in three steps.
Activate Consumers
CRWD recruits and deploys targeted shoppers near Walmart locations nationwide.
Purchase Verification
Participants purchase all four ROGUE flavors and submit receipts through the CRWD platform.
Retail Velocity
Verified purchases drive sell-through, increase shelf movement, and support successful retail expansion.
Two ways to deliver the same outcome.
Choose the activation model that matches ROGUE's launch priorities — maximum unique reach, or maximum velocity per dollar.
Every Walmart location receives one unique consumer activation. Each participant purchases all four ROGUE flavors during their normal shopping trip and submits proof of purchase.
- 2,000 Unique Consumers
- 2,000 Walmart Locations
- 8,000 Total Units Sold
- Receipt Verification
- Store-Level Tracking
- Household Penetration & Trial
Swarm Pricing is CRWD's outcome-based activation model. Instead of assigning one unique consumer per location, CRWD optimizes participant allocation internally to achieve the desired retail sell-through as efficiently as possible.
We may leverage repeat purchasers, local advocates, household groups, and community-driven purchasing to maximize velocity while reducing costs. The outcome remains identical: verified product purchases and guaranteed sell-through.
- 2,000 Walmart Locations
- 8,000 Total Units Sold
- Receipt Verification
- Store-Level Tracking
- Guaranteed Sell-Through
- Lowest Cost Per Unit Sold
Layer on vetted, on-brand creator content captured at the point of purchase — ready for paid social, retail media, and Amazon PDPs.
Transparent unit economics.
Assumes 2,000 Walmart locations, 4 ROGUE flavors purchased per activation, and product reimbursement of $15 per activation (including taxes).
Built for the modern retail launch.
Nationwide Consumer Network
Activate real consumers in every major U.S. market.
Verified Purchases
Every activation tracked via receipt verification and reporting.
Retail Velocity
Drive measurable shelf movement and accelerate sell-through.
Scalable On Demand
Launch campaigns in days, not months.
What ROGUE walks away with.
Launch faster.
Sell through faster.
ROGUE's Walmart launch represents the ideal use case for CRWD's consumer activation platform. Whether the goal is household penetration, retail velocity, or rapid sell-through, CRWD delivers measurable consumer actions at scale.